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If you’ve ever had a product sell out faster than a fresh batch of hot honey biscuits, first of all, congrats! That means you’ve got something people really want. But here’s the real question—when customers see "Sold Out," do they just move on? Or do you make sure they’re ready to snatch it up the second it’s back? That’s exactly what Wix’s Back in Stock Alerts are here for.
Because listen, if they wanted it before, they definitely still want it. Let’s get into how this feature works and why you need to have it like yesterday.
What is Wix’s Back in Stock Alert?
Picture this: Someone comes to your site, sees that fire product they wanted, and boom—"Sold Out." Instead of sighing and forgetting about it, they get the option to sign up for an alert. The moment it’s restocked, BAM, they get an email saying, "Hey bestie, it’s back—don’t play yourself!"
It’s basically like having a virtual waitlist that keeps your customers on standby instead of losing them forever. And we love that.
Why Every Small Biz Needs This ASAP
🔹 You’re Leaving Money on the Table Without It. If people land on a sold-out product and dip, that’s a lost sale. Back in Stock Alerts let you hold onto those potential buyers until you’re ready for them.
🔹 FOMO is Real. If someone signs up for an alert, they already want the product. Getting that email will have them clicking “Add to Cart” with a quickness—especially if they know stock is limited.
🔹 It’s Free Marketing. No extra work, no paid ads—your website does the heavy lifting, bringing back interested buyers without you having to chase them down.
🔹 Perfect for Small Business Owners. Maybe you don’t have the budget (or storage space) to keep everything stocked all the time. That’s cool! This keeps demand high without losing customers in the process.
How to Set Up Back in Stock Alerts on Wix
Pro Tips to Make It Work Even Harder
✅ Make It Urgent: In the alert, remind them stock is limited so they don’t sleep on it.
✅ Give VIPs First Dibs: If you’ve got a loyalty program, let your best customers get the alert before everybody else.
✅ Turn It Into a Marketing Tool: After they buy, hit them with a follow-up email suggesting similar products (because we know they love to shop!).
✅ Track Demand: If a ton of people are signing up for a restock, that’s a huge sign to stock up for real next time.
Final Thoughts
Gone are the days of "sold out" meaning lost customers. With Wix Back in Stock Alerts, your people stay in the loop, and you keep securing the bag.
So if you’re still letting "Sold Out" be the end of the road, baby, why? Set this up, keep your customers engaged, and watch those restock sales roll in.
Need help setting it up? I got you. Let’s talk!
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